Google’s effort into social services where many consider being critical to its future growth has produced less than remarkable results. This month, its returning CEO Larry Page is putting all employees on notice. According to Business Insider:
“Last Friday, new Google CEO Larry Page announced that all Google employees will have their 2011 bonuses either go up or go down as much as 25% depending on how well Google “perform[s] against our strategy to integrate relationships, sharing and identity across our products.””*
Larry don’t just want Google to be social, he wants to integrate identities. I will explain the concept of online “identity”, why Larry’s goal is an incredible challenge and offer three strategic approaches to it. Continue reading →
I was once asked by a friend “is there a strategy for getting a girl friend?” and “yes” i responded “there is a strategy for everything”. And now i am putting my answer to him on the web for all boys and girls (the same strategy work for girls too, just switch the sexes below). Continue reading →
Offshore balancing, which was America’s traditional grand strategy for most of its history, is but another option. Predicated on the belief that there are three regions of the world that are strategically important to the United States—Europe, Northeast Asia and the Persian Gulf—it sees the United States’ principle goal as making sure no country dominates any of these areas as it dominates the Western Hemisphere. This is to ensure that dangerous rivals in other regions are forced to concentrate their attention on great powers in their own backyards rather than be free to interfere in America’s. The best way to achieve that end is to rely on local powers to counter aspiring regional hegemons and otherwise keep U.S. military forces over the horizon. But if that proves impossible, American troops come from offshore to help do the job, and then leave once the potential hegemon is checked.
-John J. Mearsheimer describing the essence of offshore balancing strategy.
In this paper prominent realist Mearsheimer review America’s grand strategy in the post-cold war period, and argue why the liberal imperialist strategy adopted by Clinton were bad and the global dominance strategy by Bush were even worse. He as a realist predictably advocate offshore balancing strategy, which i agree should have been utilized during Clinton and Bush years, and is probably the best strategy going forward. It was a predictable but well paper, as a realist with some liberal leaning, i would only add that offshore balancing should be coupled with continue economic and culture engagement with the subject of its balancing (China).
The power of Barack Obama’s 2008 presidential campaign was not just the technology itself, but in the values that drove the creativity and use of the technology.
Michael Slaby – Deputy Director of New Media then Chief Technology Officer for Obama for America (now Chief Technology Strategist for TomorrowVentures) – discusses the technology and tactics that made the Obama campaign the most technology-savvy presidential campaign in history.
Direct link to the talk here. If the link dont work, try this one.
I have just got to say, there are so many lesson in that short 70mins talk for not only on using the new media for political movement but also branding/public relation strategy.