From Harvard law blog MediaBerkman
Michael Slaby on The Values of Technology
The power of Barack Obama’s 2008 presidential campaign was not just the technology itself, but in the values that drove the creativity and use of the technology.
Michael Slaby – Deputy Director of New Media then Chief Technology Officer for Obama for America (now Chief Technology Strategist for TomorrowVentures) – discusses the technology and tactics that made the Obama campaign the most technology-savvy presidential campaign in history.
I have just got to say, there are so many lesson in that short 70mins talk for not only on using the new media for political movement but also branding/public relation strategy.
Best talk i have heard on the subject by far.