Strategies to Approach Google’s Social Service Challenge

Google’s effort into social services where many consider being critical to its future growth has produced less than remarkable results. This month, its returning CEO Larry Page is putting all employees on notice. According to Business Insider:

“Last Friday, new Google CEO Larry Page announced that all Google employees will have their 2011 bonuses either go up or go down as much as 25% depending on how well Google “perform[s] against our strategy to integrate relationships, sharing and identity across our products.””*

Larry don’t just want Google to be social, he wants to integrate identities. I will explain the concept of online “identity”, why Larry’s goal is an incredible challenge and offer three strategic approaches to it. Continue reading