Public Diplomacy has to be at the core of Taiwan’s Strategy


In the past year, even as relations with China have improved, Taiwan’s government has been stepping up efforts to raise the island’s profile.
It is part of a strategy promoted by President Ma Ying-jeou, who says Taipei must increase its so-called “soft power” if it is to stand on the international stage.
The strategy is wide-ranging. It includes developing globally famous brands, boosting Taiwan’s presence not only in the high-tech sector but also in arts, food and fashion, and marketing great things about Taiwan.
As a result, the government has poured millions of dollars into supporting performance troupes, filmmakers and even pop singers.
Some of them have enjoyed regional or international acclaim, including a government-funded film that won an award at the Berlin International Film Festival this year. There are plans to spend $200m (£128m) to help the movie industry.

– BBC reports on Taiwan’s focus on developing its soft power.

Inter-governmental diplomacy can only do so much.
Military build up, will only lead to costly and ultimately unsustainable arm race.
Public diplomacy aiming at western, regional and also the Chinese across the strait is what will bring peace and stability for Taiwan.

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