Well. My hunch is that Google fears that the trend towards eliminated unlimited data planes by wireless carriers will discourage users from clicking on Google ads.
To counter this, Google will want to subsidize the cost of using bandwidth to display ads and visiting advertiser’s site on mobile devices.
This will allow the price of wireless internet to drop.
Subsidizing certain use of the bandwidth over other is against some principle of net neutrality. Hence Google’s proposal.
If this is in fact the intention, I dont see a major problem, as long as these conditions are also met:
1. carriers manipulation of wireless bandwidth are perfectly transparent (part of googles proposal).
2. neutral wireless data plans are also made available (without artificially inflated price).
3. wired broadband remain a completely neutral alternative (part of googles proposal).
We all should know by now, that so many of the “free” stuff that we enjoy are subsidize by ads, and its ok.
without ads none of the email, search, facebook, blog and news service that we take for granted will be free.
Not just the internet, TV programs, magazine and news papers are either cheap or free because they are ad supported.